Complete Story
10/04/2012
Steve McClatchy
Steve is a keynote speaker, workshop leader, and author of the New York Times Bestseller Decide: Work Smarter, Reduce Your Stress & Lead by Example. Decide has enjoyed global success and has been translated into 10 languages including Chinese, Russian, Japanese, and Spanish. Steve has spoken to thousands of audiences on the topics of leadership, performance, personal growth, and work/life engagement.
His client list includes the NFL, Google, Pfizer, Microsoft, Disney, NBC Universal, Accenture, John Deere, Under Armour, Wells Fargo, and Campbell’s Soup. He is a frequent guest lecturer at Harvard and Wharton. He has appeared on ABC, CBS, Fox News, and NBC’s Today Show and has been quoted in The Wall Street Journal, Fast Company, Entrepreneur, and Investor’s Business Daily. Steve’s passion is for continual improvement and believes that when we stop learning, gaining experience, and achieving goals we stop living. Steve is best known for his passion, sense of humor, and energetic personality. You will be captivated, motivated, and truly inspired by his unique and practical approach to effectiveness and success.
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Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
