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09/26/2025
Bob DeStefano
Bob DeStefano is a B2B Marketing Strategist and Fractional CMO who helps distributors and manufacturers transform outdated marketing into a system that drives measurable sales growth. With over 30 years of experience, Bob is the founder of SVM E-Marketing Solutions, a B2B marketing consultancy that serves sales-driven distributors and manufacturers. He has helped companies across the distribution spectrum—from electrical and industrial to foodservice and sanitary processing—build marketing strategies that generate qualified leads and drive the sales process. Bob works with leaders who are frustrated that marketing feels like a black hole—no leads, no ROI, no impact on sales—and who know that what worked just five years ago no longer moves the needle. Today's B2B buyers often complete most of their research before ever talking to sales, making visibility, trust-building, and sales-marketing alignment more critical than ever. Author of Old Dog, New Clicks and a frequent contributor to Modern Distribution Management, Industrial Distribution, Contractor Supply, and MarketingProfs, Bob is a trusted keynote and workshop speaker for trade associations and business conferences. Known for his practical, jargon-free style, he delivers strategies that attendees can act on immediately. His sessions resonate with business owners and executives who want clarity—not confusion—and who are ready to build a marketing system that drives real results in today's AI-driven B2B buying process.
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Emotional Intelligence for Sales Success
Colleen Stanley
In Emotional Intelligence for Sales Success, you'll learn how to increase impulse control for better questioning and listening, which EI skills are related to likability and trust, how empathy leads to bigger sales conversations and more effective solutions, how emotional intelligence can improve prospecting efforts, which EI skills are most common among top sales producers, and much more.
Customers can get product information and price comparisons online. The true differentiator between you and a bot is your ability to deftly solve problems and build relationships. From business development to closing the deal, emotional intelligence will drive your performance - and your success.