Complete Story
09/26/2025
Bob DeStefano
Bob DeStefano is a B2B Marketing Strategist and Fractional CMO who helps distributors and manufacturers transform outdated marketing into a system that drives measurable sales growth. With over 30 years of experience, Bob is the founder of SVM E-Marketing Solutions, a B2B marketing consultancy that serves sales-driven distributors and manufacturers. He has helped companies across the distribution spectrum—from electrical and industrial to foodservice and sanitary processing—build marketing strategies that generate qualified leads and drive the sales process. Bob works with leaders who are frustrated that marketing feels like a black hole—no leads, no ROI, no impact on sales—and who know that what worked just five years ago no longer moves the needle. Today's B2B buyers often complete most of their research before ever talking to sales, making visibility, trust-building, and sales-marketing alignment more critical than ever. Author of Old Dog, New Clicks and a frequent contributor to Modern Distribution Management, Industrial Distribution, Contractor Supply, and MarketingProfs, Bob is a trusted keynote and workshop speaker for trade associations and business conferences. Known for his practical, jargon-free style, he delivers strategies that attendees can act on immediately. His sessions resonate with business owners and executives who want clarity—not confusion—and who are ready to build a marketing system that drives real results in today's AI-driven B2B buying process.
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Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?