Complete Story
10/21/2024
Bob Marsh
Closing Keynote
Closing Keynote
Bob Marsh has spent his career in sales and people-centric leadership, his greatest passion. As the Chief Revenue Officer at Bluewater Technologies, he works with a team of 200+ experts to create demand and advise clients including General Motors, Rocket Mortgage, and Penske Corporation on workplace technology, corporate events, and modern retail experiences.
Prior to Bluewater, Bob was the founder and CEO of LevelEleven, a sales management system used by some of the world’s most progressive sales organizations— including HP Enterprise, Comcast Business, Google, CarGurus, Verizon, and hundreds more. Bob raised millions in venture capital from some of the top investors in the world, and ultimately sold LevelEleven to a private equity firm who continues to successfully expand on the foundation he created.
Bookstore
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
