Complete Story
10/14/2024
034. Customer Pricing & Profitability (afternoon)
Instructor: Colin H. Dees
Level of Complexity: Intermediate
1:30 PM 4:00 PM
In this workshop, Colin will cover the concepts associated with a fresh assessment of current customer pricing setup and management structure including techniques in using relevant data for planning, controlling, and decision-making. Colin will also dive deep into understanding customer and product segmentation, how to assign or allocate pricing and margins, developing strong practices for setting up a price matrix and learning about industry best practices. Excel and Data Analytics will be used throughout the workshop, highlighting their importance in practical application.
Bookstore
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
