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10/11/2024

019. Crush Price Objections (afternoon)

Instructor: Paul Reilly

Level of Complexity: Intermediate
1:30 PM - 4:00 PM

Price objections were the spark that ignited the Value-Added Selling revolution. Even though price objections remain the number one objection salespeople encounter on a daily basis, salespeople are woefully unprepared to deal with them. This results in price-sensitive customers out-negotiating salespeople. You win price wars one price battle at a time. Crush Price Objections arms salespeople with the tactical knowledge they need to prevail in price negotiations—to persist when buyers resist. The specific focus of this program is dealing with price-sensitive customers and protecting margins.
 
Learning Objectives:
  1. Describe the number one reason customers object to price.
  2. Classify the five different types of price objections.
  3. List three strategies to gain a pre-emptive selling advantage.
  4. Demonstrate seven ways to respond to any price objection.

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The Credit Overlord's Guide to Credit & Collections

Thea Dudley

The Credit Overlord's Guide to Credit & Collections

Being responsible for the credit and collections function in the construction industry is never any little kid's dream. But somebody's got to do it.

 

In The Credit Overlord's Guide to Credit & Collections, Thea Dudley presents an honest, open, and often hilarious account of her journey through opening contractors with credit lines, collecting, or chasing the payments, managing sales reps, teams and bosses.

 

Dudley shares her insights into succeeding in keeping your business cash flow moving while still salvaging the customer. She offers practical advice for protecting and collecting your money — written in plain, straightforward language that helps connects the dots. This is a must-read guide for anyone in the construction and building material industry.

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