Complete Story
10/07/2024
Thea Dudley
New to UID
Thea Dudley is a credit management veteran in the building materials and construction industry. In her over three decades of work as a credit and collections officer, Thea Dudley has trekked across deserts to recover goods, taken FBI interrogation classes to learn negotiators “tells” and suffered through more lame reasons for extending credit then she can count. She knows how to decide whose worthy of credit and how to go after those who abuse the privilege.
From her early days “working” in her Dad’s subcontracting business, she quickly moved into the power seat of the business: granting credit and collecting the money. Thea has spent her career working across credit departments of manufacturers, suppliers, dealers, contractors, and subcontractors, from large corporations to her husband’s family lumber business, working in and leading every size credit department from solo to nationwide credit teams, to improve cash flow for both the company and the customer. Formerly Vice President of Financial Services at two nationwide material distributors, she has trained hundreds of credit managers, sales reps, and presidents to use the credit department as business partner.
Thea is an inspiring leader and coach who promotes the philosophy that credit and sales can profitability co-exist. She specializes in building a strong credit people and teams by considering the entire order to cash process, creative thinking and the business as a whole. She is a national speaker, author, columnist, and at her very core, a credit professional. You can learn more on her views on all things credit and collections on her monthly Webex series on LBM Journal, her wildly popular LBM Journal Credit Q & A, various podcasts including Bradley Hartman’s Behind your Back Podcast, The Roofers Show Podcast, Credit Management Education Series at Levelset, and many others. Her debut book “The Credit Overlords’ Guide to Credit and Collections” is available on Amazon.
Bookstore
Value-Added Selling (4th Edition)
Paul Reilly & Tom Reilly
“Value” is about more than just price. Good salespeople understand that and know what differentiates their products from that of competitors. Developments in technology, including price comparison apps and search engines, now provide consumers with more information than ever, making it much harder to value and sell your product. Additionally, millennials, who now comprise the largest population in the workforce, prefer to do things differently than prior generations. This updated fourth edition of Reilly’s classic guide examines the latest trends and technology that have impacted the market and provides expert advice on leveraging current technology to increase sales.
Value-Added Selling, 4th edition offers proven strategies and tactics to help you not only close more sales but improve repeat business without compromising on price. You’ll learn how to anticipate the needs, wants, and concerns of buyers from the very beginning of the sales process. The book shows how to compete more profitably by selling value, not price. Visit www.TomReillyTraining.com for more information on this important message.