Complete Story
12/04/2023
024. Building a Culture of Success: The Power of Purpose, Performance and Positivity! (afternoon)
Instructor: Gail Alofsin
Level of Complexity: Intermediate
1:30 PM - 4:00 PM
Optimism, confidence and character propel you, personally and professionally, to become your best YOU. Your positive and pragmatic mind-set is a competitive advantage. Positivity enhances the spirit of an organization, creating a connection between the company, clients and colleagues. The workplace is not perfect. We are all challenged with unexpected hurdles. How you productively tackle these road blocks impacts your leadership, trust factor and personal brand. Harness your positive energy! In the end, you work for you – YOU are your company. Start today with the Power of Positivity. What are you waiting for?
Bookstore
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
