Complete Story
12/03/2023
011. The Road To Leadership Runs Through Sales (afternoon)
Instructor: Todd Cohen, CSP
Level of Complexity: Foundational/Intermediate
1:30 PM - 4:00PM
Some of the greatest leaders have started their careers in sales. Leadership is often viewed through a lens of vision, strategy, and the ability to inspire. Yet, there is an undercurrent that can’t be overlooked. Highly effective and profitable leaders have had the irreplaceable experience of understanding how their company's products and services are sold and the customer experience. Conventional wisdom might challenge this association. “Leadership is about more than selling,” it proclaims. This is undoubtedly true. Having a sales mindset and having sold your company's products play a competitive and differentiating role in shaping a leader’s character, and they are recognized as one of the most powerful crucibles of influence, vision, and mindset!
Learning Objectives:
- How and why sales professionals can make great leaders.
- Why a leadership and sales mindset are the "dynamic duo".
- Why seeing your company through the customers eyes is a competitive differentiator.
Bookstore
Mastering Import and Export Management: Edition 3
Thomas Cook
With billions of dollars generated annually, importing and exporting is a potentially lucrative arena for growthand a bewildering tangle of rules and regulations. Packed with hundreds of cost-effective strategies, ready-to-use forms, and valuable checklists, the 3rd edition explains how to efficiently & legally navigate the complex world of international trade documentation accurately and more.
