Complete Story
12/03/2023
009. Culture as a Competitive Advantage: Building a Strong Foundation in Distribution (afternoon)
Instructor: Tracie Sponenberg
Level of Complexity: Foundational/Intermediate
1:30 PM - 4:00 PM
This session delves into how cultivating a positive and resilient culture in Distribution can serve as a powerful competitive advantage. Participants will explore strategies for building a robust cultural foundation that aligns with business goals, creates an incredible employee experience, and drives long-term success. By understanding the critical role of culture, distribution leaders can create an environment that not only attracts and retains top talent but also fosters innovation and operational excellence.
Learning Objectives
- Recognize the Impact of Culture on Business Performance: Understand how a well-defined and positive organizational culture can influence key business outcomes, including employee satisfaction, customer loyalty, and financial performance.
- Identify Key Elements of a Strong Organizational Culture: Learn about the core components that contribute to a thriving culture within distribution companies and how these elements can be tailored to support strategic objectives.
- Develop Strategies to Cultivate and Sustain a Positive Culture: Explore practical approaches for nurturing a culture that promotes collaboration, innovation, and resilience, ensuring alignment with the company's mission and values.
- Leverage Culture as a Tool for Talent Attraction and Retention: Discover how a compelling organizational culture can become a magnet for attracting and retaining high-performing employees, thereby enhancing the organization's competitive position in the market.
Bookstore
Value-Added Selling (4th Edition)
Paul Reilly & Tom Reilly
“Value” is about more than just price. Good salespeople understand that and know what differentiates their products from that of competitors. Developments in technology, including price comparison apps and search engines, now provide consumers with more information than ever, making it much harder to value and sell your product. Additionally, millennials, who now comprise the largest population in the workforce, prefer to do things differently than prior generations. This updated fourth edition of Reilly’s classic guide examines the latest trends and technology that have impacted the market and provides expert advice on leveraging current technology to increase sales.
Value-Added Selling, 4th edition offers proven strategies and tactics to help you not only close more sales but improve repeat business without compromising on price. You’ll learn how to anticipate the needs, wants, and concerns of buyers from the very beginning of the sales process. The book shows how to compete more profitably by selling value, not price. Visit www.TomReillyTraining.com for more information on this important message.