Complete Story
10/14/2021
Mike Foster
Mike is a dedicated cybersecurity consultant and artificial intelligence specialist who understands the unique security challenges facing wholesale distribution operations. With years of experience consulting with hundreds of companies across North America, he provides comprehensive cybersecurity audits, guidance, and training tailored to businesses where operational continuity and data security are mission-critical. He has earned prestigious certifications, including CISSP (Certified Information Systems Security Professional), CEH (Certified Ethical Hacker) and CISA (Certified Information Systems Auditor). He is the author of The Secure CEO: How to Protect Your Computer Systems, Your Company, and Your Job. Mike is widely recognized as a leading authority in cybersecurity and artificial intelligence, with particular expertise in securing complex multi-location operations and protecting digital supply chain systems. Having delivered more than 1500 presentations worldwide, Mike has earned a reputation for transforming technical concepts into actionable strategies that distribution industry leaders can immediately apply. His practical approach resonates with executives who must balance security requirements with operational efficiency. Whether you're leading a regional distribution center or overseeing a global supply chain network, Mike provides the insights needed to protect your operations, customer relationships, and bottom line in an ever-evolving threat landscape.
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Selling Through Tough Times
Paul Reilly
As a sales professional, you know that it’s harder to sell in tough times―whether it’s a recession, industry-wide challenge, or global pandemic. You may also have noticed that some salespeople and managers not only survive but thrive through tough times. How do they do it? What do they do to thrive through adversity?
Paul Reilly explains it all in Selling Through Tough Times: Customers buy differently in tough times, so salespeople need to sell differently in tough times. In this eye-opening and indispensable guide, he shows how to develop the right mindset and adapt your skills to prevail in even the most challenging selling climate. His plan includes both immediate, hands-on action plans (including six Daily Mental Flex activities) as well as longer-range strategies to ensure you (and your team) never get caught on the back foot again.
While the principles of selling are constant, Reilly demonstrates how changing your tactics in tough times will not only help you through current difficulties but help you emerge stronger. You’ll discover how to redefine value in customer terms, reposition products and services, and how employ different persuasion tactics. You’ll also learn how to select and pursue the right opportunities, win more deals, and―crucially―protect profit by embracing the “tough timers” mental attitude.
Tough times are inevitable and often unpredictable. But in Selling Through Tough Times, you’ll find the tools and mindset you need to power through them―and come out on top.
Visit www.ToughTimer.com and complete the 30-Day Tough-Timer Challenge.
